“He who did not spare his own Son, but gave him up for us all—how will he not also, along with him, graciously give us all things?” Romans 8:32
Japan has a popular New Year’s custom where stores offer sealed bags filled with random contents and sell them for a substantial discount. These special bags, known as “fukubukuro” (福袋) or “lucky bags,” are eagerly snatched up by customers who flock to the stores on New Year’s Day looking for a bargain. This established promotion is actually a clever means by which merchants unload excess or unwanted merchandise from the previous year. Obviously, this practice serves the dual purpose of attracting customers into the store to hopefully make additional purchases. The fukubukuro tradition also loosely ties into the Japanese superstition of starting the year with a clean slate as it clears the store of a number of unwanted items.
These goodie bags can contain a variety of items, but in major department stores, the contents are usually restricted to things sold in the specific department in which the bags are located. Prices for fukubukuro vary widely, depending on the store and the quality of the items they contain. The contents may include anything ranging from food, clothing, cosmetics, electronics, jewelry and miscellaneous household goods. It is essentially a form of gambling as some bags may prove to be duds while others may be an excellent bargain. Hence, they are called “lucky bags” and are widely used as gifts to family members and friends.
As one would expect, the contents of a fukubukuro can be hit or miss, and even Santa’s legendary bag can leave many recipients dissatisfied come Christmas morning. However, there is nothing insufficient or inadequate in what God provided for us on that first Christmas. From His infinite storehouse of treasures, God spared nothing and gave us, not His leftovers, but the greatest gift of all—His Son. This is why the Japanese character for “lucky” (福) is also used as part of the very important biblical word “fukuin” (福音) which means “good news” or the “gospel.” It is, however, critical to understand that the good news of eternal salvation has nothing to do with our traditional concept of luck, but rather, is rooted entirely in the grace and goodness of God. The gift of eternal life and forgiveness of sins is a “lucky bag” that God alone can provide and its value far exceeds anything else this world has to offer. Best of all, the purchase price has already been paid by God at the cross. This is indeed fukuin, or good news.